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par Admin LUCAS, dimanche 27 mai 2018, 19:08

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Licence : Introduction à l’entrepreneuriat et Introduction aux grands principes du management (en ligne)

Master : Méthodologie et de la recherche (fin) - UE dirigée par Dr Lardja GNOUNKABITI

Management stratégique et Management Marketing (suite) - UEs dirigées par Dr...

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To equip students with knowledge and skills in the study of management information systems and its applications. It will also help students develop skills for conducting research in general using MIS tools and techniques for effective business decision making.


This course focuses on management information systems and their application to business problem solving. MIS further focuses on topics which help businesses in maximizing value tracks and help business managers in achieving excellence, maximizing corporate benefits, and improving decision making and competitiveness. In addition to the examination of core MIS content areas such as role of MIS in contemporary business environment, links to organizational strategy, emerging business related technologies, business intelligence, enterprise applications, managing knowledge and projects, this course will also address the use of IS in developing research skills through using google scholar, well-established research databases, citations, plagiarism, and MIS applications. It examines various information technologies that support business decision-making. The strategic role of information technology is also emphasized.


Specifically, the course addresses the following topics:

  • Information Systems and Global Business

  • Global e-business and e -commerce: Digital Markets and digital Goods

  • Information Systems, organisations and Strategy

  • Infrastructure and emerging Technologies

  • Foundations of Business Intelligence: Databases and Information management e.g. ACCESS database

  • Achieving Operational Excellence and customer intimacy using ERPs

  • Managing Knowledge

  • Building Information systems

  • Understanding and Managing security in the digital world

  • Managing Projects

Upon completion of this course, students will appreciate the value of efficiency and effectiveness in businesses and of Management Information Systems to organisations.

Mode of Delivery:

Instructions will take the form of lectures/power point presentation, group discussion, problem solving and case studies.

Reading Materials:

  1. Gallaugher, J. (2012). Information systems: A Manager's Guide to Harnessing Technology: FlatWorld Knowledge.

  2. Kumar, M. (2007). Business information systems. New Delhi: Vikas Publishing House PVT Ltd.

  3. Laudon. K. & Laudon, J. (2015). Management Information Systems: Managing the Digital Firm. 14th edition Boston, Pearson

  4. Laudon. K. & Laudon, J. (2014). Management Information Systems: Managing the Digital Firm. 13th edition Boston, Pearson

  5. Laudon, K. & Laudon, J. (2008). Essentials of Management Information Systems, International edition 8th edition. Pearson

  6. Laudon, K. C. & Laudon, J. P. (2010). Management information systems: Managing the Digital Firm, Global Edition, 11th edition.: Pearson Higher Education.

And additional reading resources from the LUCAS College Digital Library.


To expose students to strategy and the process of strategy formulation in business and of issues and perspectives in strategic management and corporate policy.

Course Content:

This integrating course focuses on the art and craft of designing strategy.  Emphasis is on how to analyse a company’s environment, select a superior competitive position and carry out actions that will enable success in the marketplace. Throughout the course, there will be a strong emphasis on issues relating to global corporate strategy and analysis of the competitive business environment. Students develop their skills through application of concepts using the case method and simulations.

The topics in this course include but are not limited to: 

1.              Overview of strategic management

2.              Strategic Management Theory

3.              Strategic Analysis

4.              Strategic Planning

5.              Strategy Development

6.              Strategic Evaluation

7.              Strategy Implementation

8.              Current Issues in Strategic Management

At the end of this course, students will realise the contribution of Strategic Management to the success of any organization.

Mode of Delivery:

The course will be delivered through lectures, discussions, case studies and PowerPoint presentations.

Reading Texts

1.  Grant, R. M. (2010). Contemporary strategy analysis: Text and cases, 7th edition, John Wiley & Sons Ltd.

2.    Hunger, J.D. & Wheelen, T.L. (2011). Strategic management and business Policy, Pearson Education.

3.  Johnson, D., Scholes, K. & Whittington, R. (2009).  Exploring corporate strategy, Prentice Hall.

4.  Lampel, J., Mintzberg, H., Ghoshal, S. & Quinne, J.B. (2014). The Strategy process: Concepts, Contexts, Cases. New Jersey, Pearson.

5.  Monks, R. A. G. & Minow, N. (2011). Corporate Governance, 5th edition, UK, John Wiley & Sons.

6.  Pearce, J.A. & Robinson, R.B. (2011). Strategic management: Formulation, Implementation, and Control, 12th edition, Irwin, McGraw-Hill.

7.  Thomspon, J.L. & Martin, F. (2010). Strategic Management: Awareness and change, 6th edition, UK, SOUTH-WESTERN.


To help students develop knowledge and understanding of key theories, concepts and models in marketing. 


This course focuses on marketing as a managerial process.  It examines approaches to understanding consumers, markets, competitors and products.  Emphasis is placed on programme design on the basis of knowledge of consumer behaviour.

The course is designed to enable students to develop an appreciation of the role of marketing and the management of marketing functions in modern organisation. The course will help students to understand the challenges of marketing management in manufacturing and service industries: analysing marketing environments; evaluating strategic alternatives and designing and implementing marketing programmes involving decisions about products/services, pricing, distribution and promotion.

At the end of the course, students should be able to apply marketing management theories for business development.

Mode of Delivery:

The delivery method comprises in-class lectures, discussions and PowerPoint presentations. In addition to discussions, exercises and class presentations as well as Individual reading and study, lectures and case study analysis.

Reading Materials:

1. Mullins, J. W. & Walker, Jr. O. C. (2013): Marketing management – A strategic decision-making approach. 8th ed. New York: McGraw-Hill Irwin.

2. Kotler, P., Wong, V., Saunders, J. and Armstrong, G. (2005). Principles of marketing: 4th European Edition, Prentice Hall International/Pearson Education Limited

3. Hooley, G.J., Saunders, J.A. & Piercy, N.F. (2004). Marketing strategy and competitive positioning, 3rd edition. FT Prentice Hall International/Pearson Education Limited

4. Kotler, P., Keller, K.L. (2006) Marketing management, 12th ed. Pearson Education.


To provide an overview of the research process as it pertains to business, economics and management in general. 


This course examines a variety of approaches and models that are crucial to understanding accounting and financial research. Emphasis is placed on understanding the theoretical foundations, assumptions, mechanics, applications and implications of such methods and models. Once equipped with this knowledge, students would be wellplaced to conduct disciplined research under supervision in an area of their choice.

At the end of the course, students should be able examine and apply various research methods that can be used to enhance decision-making.

Mode of Delivery

The delivery method is through in-class lectures, online courses, discussions, PowerPoint presentation and class presentations.

Reading Materials:

1. Ryan, B., Scapens, R., & Theobald, M. (2002). Research method and methodology in finance and accounting. London: Thomson.

2. Saunders, M., Lewis P. and Thornhill A. (2009) Research methods for business students. 5th ed. Harlow: Pearson Education Limited.

3. Kothari, C. R. (2004) Research Methodology: methods and techniques. 2nd revised ed. New Delhi: New Age International (P) Ltd

4.  Cooper, D. & Schindler, P. S. (2003). Business research methods, McGraw Hill, Boston USA.

5. Creswell, J. W. (2009). Research design: qualitative, quantitative, and mixed methods approaches, (3rd ed.). SAGE.